This Privacy Policy describes how N S Enterprises (operating NS Attire at https://nsattire.com) collects, uses, stores and protects your personal information when you interact with our website, services and customer support. This policy is framed in accordance with the Digital Personal Data Protection Act, 2023 ("DPDP Act") and the Information Technology Rules, 2011.
1. Information We Collect
1.1 Information You Provide
- Identity Data: Name, gender, date of birth (where shared).
- Contact Data: Email address, phone number, shipping address, billing address.
- Order Data: Purchase history, payment method, transaction reference numbers.
- Communication Data: Messages sent via contact forms, support emails, reviews.
1.2 Information Collected Automatically
- IP address, browser type, device identifiers, operating system.
- Pages visited, time spent, referring URLs (via Google Analytics 4).
- Cookies and similar tracking technologies as described in Section 7.
1.3 Information We Do Not Collect or Store
We do not store your full credit/debit card numbers, CVV, UPI PIN or banking passwords. All payment authentication occurs on the secure infrastructure of our payment processor.
2. Purpose Of Processing
- Order processing, fulfilment, dispatch and post-sales support.
- Communication regarding orders, shipping, returns and refunds.
- Marketing communications — only with your explicit consent and with an unsubscribe option.
- Detecting and preventing fraud, abuse, and unlawful activities.
- Improving our website performance and user experience.
- Statutory compliance with Indian tax, consumer and e-commerce regulations.
3. Legal Basis Of Processing (DPDP Act)
We process your data on the following legal bases:
- Consent — for marketing communications and optional cookies.
- Contractual necessity — to fulfil orders and provide customer service.
- Legal obligation — for tax, accounting and statutory compliance.
- Legitimate interest — for fraud prevention and business analytics.
4. Data Sharing & Third Parties
We share limited data only with the following categories of recipients:
- Shipping & logistics partners — for order dispatch and delivery.
- Payment processors — only what is necessary for transaction processing (e.g. amount, order ID, name, contact).
- Analytics providers — anonymised usage data via Google Analytics 4.
- Government authorities — when legally compelled by court order, regulatory direction or statute.
We do not sell or rent your personal information to any third party for marketing purposes.
5. Your Rights Under DPDP Act
As a Data Principal, you have the following rights:
- Right to access the personal data we hold about you.
- Right to correction & erasure of inaccurate or outdated data.
- Right to grievance redressal via our designated officer (Section 8).
- Right to nominate another individual to exercise your rights in case of incapacity or death.
- Right to withdraw consent at any time. Withdrawal does not affect prior lawful processing.
To exercise any of these rights, write to grievance@nsattire.com with proof of identity.
6. Data Retention
We retain transaction records for a minimum of 8 (eight) years as mandated by the GST Act and Income Tax Act. Marketing data is retained until you withdraw consent. Inactive accounts are anonymised after 5 years of inactivity.
7. Cookies & Tracking
We use the following categories of cookies:
- Essential cookies — required for cart, login and checkout. Cannot be disabled.
- Analytics cookies — Google Analytics 4 for anonymised usage tracking.
- Functional cookies — to remember preferences such as recently viewed items.
You can manage or disable non-essential cookies via your browser settings. Disabling essential cookies may impair website functionality.
8. Grievance Officer
In accordance with the IT (Intermediary Guidelines) Rules 2021 and the DPDP Act 2023, our designated Grievance Officer is:
Randhir Singh
N S Enterprises
Shop No. 138, Vardhman Ring Road Market, Vikaspuri Road, New Delhi, West Delhi, Delhi - 110018
Email: grievance@nsattire.com
Grievances will be acknowledged within 24 hours and resolved within 15 days.
9. Security Measures
We deploy industry-standard security including SSL/TLS encryption, secured servers, access controls and periodic security audits. While no system is impervious, we treat data protection as a foundational obligation.
10. Children's Privacy
Our services are not directed at children below 18. We do not knowingly collect data from minors. If you believe a minor has shared data with us, please contact the Grievance Officer for immediate deletion.
11. Changes To This Policy
We may update this policy from time to time. Material changes will be communicated via email and prominent notice on this page. Continued use of the service after changes constitutes acceptance.
12. Contact
For privacy queries: care@nsattire.com · Phone: +91 7240808290