The Atelier
Behind The Pieces
NS Attire is a quiet study in restraint and craft — a small house outfitting the modern man in jackets that hold their cut, blankets that warm rooms and rugs that anchor them. Made in India, sent to the world.
Begun in a workshop in West Delhi, built one stitch at a time.
NS Attire was founded by Randhir Singh in 2018 with a singular purpose — to dress the Indian man in pieces that match the quality he sees abroad, without the markup that comes with foreign labels.
It began as a single rack in a Vikaspuri studio. Today, the atelier serves customers across the country with the same attention to a hem, a weave, a corner stitch.
Three categories. One standard.
We work in three lines — outerwear, blankets and rugs. Every piece is sampled, fitted, washed and inspected before it carries our label. We say no to more pieces than we say yes to.
Our jackets are cut for shoulders that move. Our blankets are loomed to weights that breathe. Our rugs are tied to last beyond a lifetime.
A House Of Principles
Crafted, Not Manufactured
Small-batch production with a 120+ strong network of skilled tailors and weavers across Northern India.
Honest Pricing
Direct-to-consumer. No middlemen. No inflated retail markups. You pay for the piece — not the shop window.
Built To Outlast Trends
We design for the next ten years — silhouettes and patterns that won't feel dated next season.